A People Obsessed, Insights Leader
A Professional Dot connector with a talent for finding the gold in the gaps.
This is me
I'm a Dynamic and innovative Insights professional with a passion for building impactful solutions rooted in deep human insights and data-driven strategies. A change agent, who excels in navigating the complexities of the fast-paced business landscape, connecting dots to uncover overlooked opportunities. Committed to a relentless pursuit of knowledge sharing, offering actionable strategies to drive meaningful change. Through a people centric approach fostering the development of brands that matter ultimately driving growth for the organization.
Consumer Trends Brand Health
New Product Development
Qualitative Quantitative
Segmentation Portfolio Strategy
Data driven Story Telling
"Why do People Do that?"
to "here's how we find Growth"
Helping brands go from
I'm a builder and an evangelist. Beyond delivering research, I create systems that scale. I've designed end-to-end consumer feedback loops, built consumer-first mindsets across marketing teams, and established measurement frameworks that consistently track what matters most. I don't just provide insights—I help organizations become more insight-driven.
Part detective, part storyteller. I use both analytical rigor and empathy to bridge the gap between consumer needs and breakthrough innovations. Whether I'm diving into qualitative research or analyzing quantitative data, my goal remains constant: creating powerful 'aha' moments that spark meaningful connections and drive real business growth.